Legal

Privacy Policy – Simple Home

Effective Date: May 2026

Simple Home respects your privacy and is committed to protecting your personal information.

Information We Collect

When you submit information through our website forms, we may collect:

  • Name
  • Email address
  • Phone number
  • Property inquiry details
  • Any additional information you voluntarily provide

How We Use Your Information

Your information may be used to:

  • Provide property details
  • Coordinate showings
  • Respond to inquiries
  • Deliver updates related to a property inquiry
  • Communicate through phone calls, SMS messages, or email

SMS Consent & Mobile Information

No mobile information will be shared with third parties or affiliates for marketing or promotional purposes.

All categories above exclude text messaging originator opt-in data and consent; this information will not be shared with any third parties.

Mobile information will only be used for the purpose of communicating with you regarding your specific property inquiry and related services provided by Simple Home.

SMS messages are only sent after you provide explicit consent by:

  • Submitting your phone number through a website form
  • Checking the required consent checkbox

Message frequency varies. Message and data rates may apply.

You may reply:

  • STOP to opt out at any time
  • HELP for assistance

Consent to receive SMS messages is not a condition of purchase.

Information Sharing

Simple Home does not sell your personal information.

Information may be shared only when necessary to:

  • Respond to your property inquiry
  • Coordinate services related to a listing or showing
  • Support operational communications connected to your request

Google Advertising Services

Simple Home’s advertising platform uses Google OAuth and the Google Ads API to access Simple Home’s Google Ads account. We use that access to create, manage, and measure listing advertisements on Google, including Search and Demand Gen campaigns.

Information we may access or keep includes Google Ads account identifiers, campaign and related advertising resource identifiers, and campaign performance metrics such as impressions, clicks, and spend. Credentials used for this access are stored securely as server-side application secrets and are not stored in seller or buyer account profiles.

We use this information to operate, manage, and measure Simple Home listing advertisements and related advertising services. API requests are sent to Google to perform these advertising operations. Simple Home does not sell Google Ads account data.

Website Analytics and Attribution

When you visit Simple Home, we may use first-party cookies and similar technologies to understand how visitors discover our website and which Simple Home pages or marketing campaigns lead to customer signups.

These technologies may record information such as the page where you first entered the Simple Home website, the date of that visit, and campaign information included in the link you used, such as source, medium, campaign, content, or search-term identifiers.

Simple Home may retain this information and associate it with your account if you later create one so we can understand which marketing efforts lead to customers and improve how we promote Simple Home.

Our current first-party acquisition attribution does not store your password, payment information, property-access information, or private communications in the attribution cookie, and the attribution information is not sent by this feature to third-party advertising platforms.

The first-touch attribution cookie may remain on your device for up to 90 days.

Property Interest Measurement

Simple Home may use first-party browser storage and similar technologies to understand how visitors interact with an individual property. This can include property visits, return visits, engagement with property materials, opening the showing scheduler, showing requests, and offer-related progression.

We use this first-party information for operational and analytical purposes: to present the home, prevent abuse, coordinate legitimate showings and offers, and understand how our marketplace is working. This measurement is separate from a seller’s ability to launch or operate a listing.

Targeted Advertising

Today, Simple Home measures property interaction for first-party operational and analytical purposes. Simple Home does not currently publish advertising audiences, and does not currently send this property-interest information to advertising platforms for retargeting.

In the future, Simple Home may use qualifying interest in an individual property to show advertising for that same property, subject to your Privacy Choices, applicable law, and platform requirements. Any such advertising would be limited to the property you interacted with, not a pool of other homes or a general buyer profile.

Privacy Choices

You can choose whether this browser may be used for targeted-advertising purposes. That choice is anonymous and does not require an account, email, or phone number. Simple Home honors this preference through its internal eligibility controls. Opting out of targeted-advertising use does not prevent you from viewing homes, requesting a showing, or submitting an offer.

Manage this preference on our Privacy Choices page.

Simple Home honors recognized applicable Global Privacy Control browser signals through those same internal eligibility controls. Simple Home does not currently publish advertising audiences, and does not currently send this preference or GPC signal to advertising platforms.

Data Security

We take reasonable measures to protect the information submitted through our website and communication systems.

Your Consent

By submitting your information through our website, you consent to being contacted by Simple Home through phone, SMS, or email regarding your inquiry or requested services.

Contact

If you have questions regarding this Privacy Policy, please contact:

info@yoursimplehome.com

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